2-2 Marketing Exercise Overview: For this task, you will examine how a healthcare organization’s vision, mission, and values are aligned to its marketing goals, and you will recommend marketing...
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Adolph Coors Company Case Study: Adolph Coors Company Answer the following Questions – What are the current problems of Coors? How are these problems affecting the corporate reputation of...
Branding . . . More Than Just A Logo For this discussion, pick an airline, domestic or international, and address the following topics: Discuss the airline’s branding strategy. What do you...
New Products Identifying the Best Business Ideas Use the five principles below to evaluate your list of ideas. Also, use Exhibit 5.6 to evaluate and remove ideas that don’t look promising. If you...
Assessment 3: Digital Marketing Plan Develop an 8 10-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.) Introduction...
Assessment 2: Branding Presentation Develop a brand presentation of 8 12 slides for a new pet food product (or new product or line extension at your employer or future employer), using the...
