Building from our  in-class Marketing Plan exercise, please answer the following, based on an on-campus, or nearby to campus cafe. 

5 pts What is the name of your business?
5 pts What is your brand (think of your brand as a promise) / what does your brand stand for?
5 pts What is the personality of your brand?
5 pts What tone will your communications take?
15 pts. Who are your customers? Describe who they are, elements of their personas.

5 pts One:

5 pts Two:

5 pts Three:

20 pts — Provide a SWOT analysis for your business. Remember Strengths and Weaknesses are Internal to your company — you have control over them, Opportunities and Threats are external to your company—you can’t control them.

5 pts Strengths—

5 pts Weaknesses—

5 pts Opportunities—

5 pts Threats—

Discuss your Social Media Strategy

1. 5 pts What platforms will you use?
2. 5 pts What kind of media will go on each?
3. 5 pts Who are you targeting with each?
4. 5 pts What are your primary messages?
5. 5 pts How often will you run them?
6. 5 pts What is AB testing and how can you use it?
7. 5 pts How would you engage/activate UGC?
8. 5 pts Write a CTA:

References from HubSpot Academy

• Download slides
• Download transcript
• Blog post: How to Make an Animated GIF in Photoshop [Tutorial]
• Blog post: How Frequently Should I Post on Social Media?
• Template: The Social Media Content Calendar Template
• Article: 5 design formulas to create stand out social media content
• Guide: How to Define Your Brand’s Tone of Voice: Infographics & Examples
• Workbook: HubSpot Academy Social Media Workbook
• Website: Learn on the go. Subscribe to HubSpot on YouTube!

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