Case Study

D. Opportunities in the industry. Using your analysis of the industry, prepare a thorough list of opportunities in the industry. For example, weak competitive rivalry would be an opportunity in the industry. Be sure to explain why each is an opportunity for the industry. Examples may include:

1. Serving additional customer groups/expanding into new markets

2. Expanding the product line

3. Integrating forward or backward

4. Complacency among rival firms

5. Strong increase in market demand

6. Favorable demographic, social, cultural, technological trends

E. Threats in the industry. Using the industry analysis completed to this point,

prepare a thorough list of threats in the industry. For example, a strong competitive

rivalry would be a threat in the industry. Be sure to explain why each is a treat to the industry. May include:

1. Entry of lower-cost foreign competitors

2. Rising sales of substitute products

3. Slower market growth

4. Adverse shifts in foreign exchange rates or trade policies

5. Adoption of new governmental regulations affecting the industry

6. Strong bargaining power of customers or suppliers

7. Changing buyer needs or tastes

8. Adverse demographic, social, cultural, technological trends

Requirements: No more than 6 full content pages (excluding title/reference page and graphs/tables)

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