Week 2 _ Apply: Strategic Plan Research

 

In this course, you will be analyzing an existing strategic plan based on the information you have learned throughout the coursework in your MBA program. You will identify through research strengths and weaknesses and other information about the organization. You will develop a new idea/strategy to implement, and develop an implementation plan.

Research and select a sample strategic plan in an industry with which you are familiar or interested. Be sure it includes the various components of a typical strategic plan. Reference Figure 1.1 “Identifying a Company’s Strategy—What to Look For” in Ch. 1 of your text. To avoid potential plagiarism issues I would suggest selecting an organization that you have not researched in any previous University course.

Identify in 350 to 525 words what the plan does well, in addition to areas for improvement.

Discuss whether the plan:

• Clearly states where the organization is going and how it will get there
• Evaluates the organization’s external and internal environments
• Includes a people plan and addresses achievement of a diverse workforce
• Includes corporate social responsibility and environmental sustainability

Submit the plan and its citation to your faculty member for approval. The Company you select must be used in Weeks 4, 5 and 6 of the course for assignments.

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