marketing strategy

Part 1: In 1-2 paragraphs: A summary of facts, issues, and questions mentioned in the case. During your reading of the case, you should identify crucial facts, figures and charts, and identify critical comments made by individuals. The facts stated in a case often point to the key issue(s) facing a firm, such as new opportunities, a changing environment, a decline in competitive position, or excess inventories.

Part 4: Answer discussion questions on page 319. Using information outside the case is allowed and would be appreciated.

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