AMAZON

• Business-Level Strategy: Determine if the company is using a differentiation, focus, or low-cost strategy, and what the company’s investment strategy is. Decide if the company’s functional competencies are sufficient for achieving SWOT strategy.

• Financial Analysis: Analyze the company’s financial position based on profit, liquidity, activity, leverage, shareholder-return ratios, and cash flow. Make recommendations for improving the company’s financial position.

• Recommendations: Offer recommendations for improving the company’s strategy and competitive position which flow logically from the SWOT and financial analyses. Analyze and discuss what the company must do to implement those recommendations.

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