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SMC DISCUSSION + extra

SMC DISCUSSION + extra

1- Choose 4 videos from different chapters below and in at least one post write a paragraph for each video. Each paragraph should have a strong topic sentence and contain at least 5-6 additional supporting sentences.

• Use  at least 4+ key terms and/or concepts from the chapter that the video is associated with to provide analysis for each video and do NOT provide a summary. You are to identify the key term or concept, explain it in your own words, and describe how the key terms or concepts relate to each videoMake sure to use bold font for key words and concepts from the class in your  paragraphs. Use the most important key terms from the chapter that relate to each video.

Chapter 15 Supply Chain and Channel Management

Inside Amazon: Secrets of an Online Mega-Giant

A Behind the Scenes Look at Starbucks Global Supply Chain

Chapter 16 Retailing and Omnichannel Marketing 

Inside the World’s Largest H&M Store in New York City
Chapter 17 Integrated Marketing Communications

Nike ‘She Runs’ Case Study – MFA Awards 2012 (Best Integrated Media Campaign)

Chapter 18 Advertising, Public Relations & Sales Promotion 

Volvo Interception – Grey New York Case Study Film

Ford Sales Event Case Study: How 100 Car Dealers Generated 20X More Sales

Skype “Stay Together” Campaign -PR Case Study

Chapter 19 Personal Selling and Sales Management

VIDEOS: 

https://www.viddler.com/embed/3bf1bd74/?f=1&autoplay=0&player=simple&disablebranding=0

https://youtu.be/zknLfU7GJIw

https://youtu.be/ElYNhGbOTOQ

https://youtu.be/p-iUN65o7ho

https://www.viddler.com/embed/fd437bba

https://youtu.be/RqGIemVf4cY

https://vimeo.com/54006986

https://www.youtube.com/watch?v=6CyHHBI2umY

https://www.youtube.com/watch?v=Z5ntod4Q4q4

https://youtu.be/pMR1S56fPPk

2-  Find an advertisement on youtube. Write at least half a page that addresses the following:

  • Provide the link to the ad.
  • Briefly describe the ad.
  • Identify the target market.
  • Why do you think the company chose this target market?
  • Do you think the ad is effective? Why or Why not?

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